“It was a few years ago. We were sailing down somewhere in the middle of fucking Mallorca, drinking gin and tonics. The sun was going down and my dad leaned back and said, "Life is one of the hardest !”
Zigerli says, laughing uproariously. It‟s after that memory that this collection is named "Life Is One Of The Hardest‟. SS 15 sees a wonderful, darkly kooky world through the short sighted eyes of an overworked salaryman, a little twisted from interminable days of office monotony.
Prints are constructed by hand in the physical environment with foam (of the spray and moulded vari ety) instead of being manipulated on a computer screen; and "Real Life Photoshop‟ is given new meaning.
Even the inspiration for the colour palette is the CMYK colour model, and the actual Photos hop working background is used in a devoré that is true - to - photoshop - size. Luxe sportswear is still the first and foremost function; it's just under the tongue - in - cheek guise of louche suiting.
Comically twisted yet full of an odd naivety, our salaryman finally emerges from his cubicle into a mad world full of endless possibility. He can‟t quite make sense of anything, yet our hero revels in not know ing what will happen next. Because life is a pixelated beach and then you die.