Dear iDEALS,
Salvatore Ferragamo draws on its extraordinary archive of footwear -over 13.000 models realized over the course of eighty years- to produce 'Ferragamo's Creations', the exclusive line of shoes that updates some of the brand's most emblematic models. A unique occasion to get to know and appreciate the creative tradition of Ferragamo, a great innovator who revolutionized women's shoes with new models, volumes and materials.

RAINBOW - Gold kidskin sandal with cork heel and wedge inter-sole lined with variously coloured suede. Created in 1938 for Judy Garland, this model is one of the most famous ever made by Ferragamo in his career as shoemaker to the stars and shows his creative capacity to combine froms and colours.
Ferragamo's 'Creations' are a numbered, limited series of revivals of some of the brand's most iconic shoes. Precious models made entirely by hand using original constructions, leathers and shapes, they represent segments of the history of costume and feature the brand's historic label, designed in 1930 by the Futurist painter Lucio Venna. They are enhanced by elegant, exclusive packaging and accompanied by a certificate of authenticity describing the history and unique characteristics of the product acquired.

LAUREN - Laced shoe with one set of eyelets. One-piece calf upper. Two loops with calf laces at vamp centre. Collar and back with stitched decoration. Raised toe. Wedge heel in cork covered with calf. Beige kid sock. leather sole. This model was created in 1946.
FUTURISTA - Laced-up shoe with a patchwork upper made of multicoloured embroidered cotton squares. The orginal model was created in 1930-1932. The patchwork upper is inspired by artistic avant-garde of the beginning of the 20th century.
SOPHIA - Sandal made of gold kid and Tavarnell and lace embroidered with Venetian glass beads. Stiletto heel. This model, employing a new variation of Tavarnelle lace, a Tuscan handcraft technique much admired by Ferragamo, was created (1955-1956) for the actress Sofia Loren at the launch of a new collection of shoes by Ferragamo in the Grand Hotel in Rome.

ROMANTICA - Suede pump with stiletto heel and scall oped edges. This model was one of Salvatore Ferragamo's most successful creations in the 50s and was based on the type of pump made for Marylin Monroe.
Ferragamo's 'Creations' is now available at a small numbered of selected Ferragamo boutiques (Florence, Capri, Milan, Paris, New York, Tokyo and Mexico DF) and in corners of multibrand stores such as10 CorsoComo (Milan and Seoul), Dover Street Market (London) and Coccodrillo (Antwerp).
Coup d'Etalage #4 by Salvatore Ferragamo 'Creations'
from November 25th until December 15th, 2010
Coccodrillo womens boutique, Schuttershofstraat 9, 2000 Antwerp
Coccodrillo mens boutique, Schuttershofstraat 8, 2000 Antwerp
T: +32 3 233 20 93
www.coccodrillo.be
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