
This years poster features Daniel Hurlin's gradient leather jeacket and outfit
Dear iDEALS,
HYERES competition is slowly coming towards us. Last week, the final selection of the ten contenstants was made in Paris. Like every year, many talented young individuals submitted their work. This time over 250 applications were received, from 50 different countries, consisting of a dossier and one finished look.

Olivier Saillard looking at a dossier
Maida Gregory, the festival's fashion director and caster , narrowed the selection to 56 dossiers for the jury to examine.

Paolo Roversi leaving Yohji Yamamoto headquarters
For whole day, each dossier went to through the jury process ,in the midst of men's fashion week at the Yohji Yamamoto headquarters to examine each talent, before deciding on four men's and six women's collections.
Each contestant will fly to Hyères with the rest of their collection in mid-April to prepare the styling, casting and rehearsefor their presentation, showroom and catwalk presentation.
They will competing for several prizes:
Grand Jury Prize (15 000 euros given by L'Oreal Professionel), Première Vision prize (15 000 euros)
Chloé Prize (added in this year's edition)
and finally the Public Prize, which will be awarded on Sunday April 29th.
Photographer Rene Habermacher captured the mood of the day as well as the ten selected designers for HYERES 2012.
The HYERES 2012 selection is as follows:

Daniel Hurlin / "Perfect Blue Tamara" / FRANCE / IFM Paris

Jasmina Barshovi / "The Birds Are Silent" / SWISS / HEAD Geneva

Kim Wilkins / UK / Royal College of Art London

Elina Laitinen + Siiri Raasaka + Tiia Siren / FINLAND / Aalto University Helsinki

Lucas Sponchiado / "out of vacuum" / BELGIUM / La Cambre Brussels

Maxime Rappaz / SWISS / HEAD Geneva

Narelle Dore / AUSTRALIA / Royal Academy Antwerp

Paula Selby Avallaneda / ARGENTINA BRAZIL / IFM Paris

Ragne Kikas / ESTONIA / HAW Hamburg

Steven Tai / CANADA / Central St-Martin's London

This year's jury, from Left to Right: Jean-Pierre Blanc, festival founder & director of Villa Noailles Terry Jones, i-D magazine Jules Wright, The Wapping Project Marc Ascoli, creative director Alan Bilzerian, buyer Yohji Yamamoto, jury president Pascale Mussard, art director, Hermès Olivier Saillard, Galliera museum curator Paolo Roversi, photographer
Download Hyeres2012_press_release1
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